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Should I involve senior management in my video? - Five top tips

by stephen pearson

It is a question I get asked many times. Should I involve my senior management in the corporate video program? This always depends on the subject matter but senior management can be highly effective in corporate video. 

Here are our top five tips for effective use of senior management:

1) Does it add to the communication outcome? The objective will drive the need for senior management involvement. This is just as relevant for marketing or sales orientated video as safety, induction or other communications. Consider what a senior manager adds beyond the words spoken. For safety and induction it confirms interest and commitment. If this kind of association cannot be made then they should not be included.

2) Authority, authority and authority. Closely connected to the first point is appropriately use of your senior manager. They must be seen and used in authority contexts. Not peripheral to the subject matter or used to convey detail they must look and speak with authority on the subject matter. 

3) Keep it relevant and keep it brief. Use them as a gateway to further information sources but don't over extend their message.

4) Get them out of the Boardroom or from behind their desk. The worst images in video are senior managers who sit behind desks talking about the importance of safety,efficiency etc. Sorry, a Boardroom is a Boardroom - with some exceptions they all look the same to me. 

5) Don't be afraid to update. Senior managers change and indeed messages need changing. Video can complete these tasks quickly.

We have a wealth of expertise and capability to offer in filming your senior management. We can write their words, arrange for media training and ensure that their involvement delivers for your corporate video. Call us today.


July 16, 2014
Category: News and Master Class


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