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Marketing with video the facts you need to know

by Stephen Pearson

1) 63% of B2B marketers rate videos as effective (source)

2) Three-quarters (75%) of executives said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly (Forbes)

3) 62% of marketers report using video in their content marketing (source)

4) The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%) (source)

5) Articles with images get 94% more views (source)

6) Blog posts incorporating video attract 3x as many inbound links as blog posts without video (source)

7) By 2017, online video will make up nearly 70% of consumer Internet traffic (source)

8) 35% plan on increasing their use of short-form video services like Vine (source)

9) According to a semi-annual report from Adap.tv and Digiday, 86% of brands will increase their video ad spend in the next year alone (Source)

10) 67% of marketers plan on increasing their YouTube marketing (source)

and bonus.....

11) 73% of B2B marketers use video as a content marketing tactic (source)


August 7, 2015
Category: News


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