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Growth of mobile video viewing - Do you have a video for your enterprise?

by Stephen Pearson

We are watching increasing amounts of video content on our mobile devices and the data shows the transition persists across content type, format, length, and device.

Here is a snapshot of recent trends from Brightcove:

• comScore reports a 100+% year-over-year increase among

people watching TV/video via smartphones daily (comScore

Mobilens, April 2015).

• An Interactive Advertising Bureau (IAB) survey of consumers

from 24 countries reported that 35% of respondents watch

more video on their smartphones versus last year. Examples

of countries with higher upticks include the U.S. (50%), Canada

(42%) and South Africa (42%).

• This same IAB survey also revealed a growing appetite for

watching long-form content via smartphones with 36% of

respondents stating that they watch videos that are five

minutes or longer on their phones daily or more frequently.


September 16, 2015
Category: News


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